We have found from participating in a few non-SEO forums that the biggest question for the DIY SEO crowd is how to effectively build links to their site to help with their search engine optimisation and rankings.

So in this post we are going to give you a quick way to build links with the keywords you want to rank for in the link using your blog.

Things you will need for this technique to work:

  1. A blog and it better be a wordpress blog if you know what’s good for you!
  2. SEO all in one plug in for your wordpress blog!
  3. A list of industry sites that allow for trackbacks (wiki definition of a trackback) on their articles. How to recognise a trackback – on this blog look for the response section here, another example here. You will start to pick up what they look like pretty quickly.
  4. 10 minutes.
  5. Ability to write a few lines for each blog you want link to.
  6. How to link to an external page and open in a new window (you dont want your readers to leave your page)
  7. How to switch to HTML mode in your blog and copy and paste the following > rel=”nofollow” < Dont worry ill show you where to place it in the HTML.

Ok lets get to it we have links to build!

  • Start a new blog post.
  • Write a short paragraph or even a line reviewing the article on one of those industry sites you found with a link to the individual page, eg, http://www.industry-site-domain/individual-article-url.extension. You don’t want to link to the main industry site domain as this exercise will not work.
  • Write as many reviews as you like to different articles from different sites with links.
  • Make sure with each link you select to open in a new window. When your link window is open it is the “target” option.

Now you need to go back and add the nofollow attribute to the links. This is important if you are going to start linking out to a lot of site, if you don’t do this Google may see your site as a link farm and you don’t want that.

How to avoid being seen as a link farm:

  • Switch to HTML mode. Look in the right hand corner of your post box and click on HTML.
  • Find the link for each link, often the link/anchor text will be “here”. It will look something like this:

<a href=”http://www.industry-site.com/year/month/date/article-name/” target=”_blank”>here</a>

  • Insert the nofollow attribute into the HTML. No your link will look something like this:

<a href=”http://www.industry-site.com/year/month/date/article-name/” target=”_blank” rel=”nofollow”>here</a>

  • When you have nofollow on all your links to external pages, scroll down to your all in one SEO plug in tab.
  • Fill in the title with only several keywords and maybe your business name as this will be your link back to your site from the site you referenced in your review. For Example if you sell real estate on Pluto it might look something like this:

Real Estate on Pluto | Property in Pluto | Pluto Real Estate

Now all you need to do is publish your review of other articles and you should see a link back to your site appear. If your link does not appear it is most likely waiting for approval from the site master, if this is the case your review would need to non-spammy to get approval or you can cross that site off your list for link building opportunity.

Be responsible and don’t over do it on one site, it is all about a little bit of link love from a range of different sites. This will make your site look like a hub of information with all the incoming links and  make the links to interesting information so you readers will appreciate your work.

We have just found a link building cheat sheet that can also help you with your link building plan, take a look here.

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